Where We Invest

At Grizzly Bear Capital, we’re selectively focused on industries that are not only ripe for innovation but also align with our expertise in building scalable, high-performing businesses. We invest in areas where we see real potential for growth, disruption, and cultural relevance.

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Consumer Brands & Youth Culture

We’re passionate about consumer-driven brands that connect with younger generations. From FMCG to lifestyle and fashion, we focus on businesses that resonate with today’s fast-evolving culture and have the potential to become tomorrow’s household names. Our experience in consumer behavior, brand building, and marketing innovation allows us to spot what’s next in the market.

Multi-Unit Rollouts & Retail Expansion

We specialise in multi-unit rollouts, scaling brands and concepts across multiple locations. From securing prime retail sites to optimising operational efficiency, we’re experts at driving growth for brands looking to expand their footprint. Our team combines deep real estate knowledge with strategic operational execution to create impactful, scalable retail experiences.

Interior of a food court with illuminated signs, seating areas, and people dining. The ceiling features modern lighting fixtures and Westfield branding is visible in the background.

Real Estate Development - Commercial & Residential

With deep roots in real estate and a proven track record in residential development, we focus on creating spaces that meet evolving market demands. Our team excels at identifying and developing commercial and residential properties that deliver long-term value. Whether it’s residential communities, commercial properties, or emerging urban developments, we leverage our expertise to create assets with strong growth potential.

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Investment criteria

Investment Philosophy

We’re not passive investors — and we’re not chasing volume. We operate in sectors we believe in, often by doing the work ourselves first. Where we have conviction, we’re willing to go deep: testing models, leading operations, and setting strategy.

At the same time, we back a small number of like-minded founders — people building in categories we understand, where we can add real value as a partner. In both cases, we bring more than money: we bring strategic thinking, operational experience, and cultural alignment.

enterprise value

Target EV: £5M – £250M
We focus on businesses and sectors with meaningful scale, strong unit economics, and a clear path to sustainable growth. Whether early growth or scaling up, we look for fundamentals that support long-term brand and operational excellence.

We don’t back experiments — unless we’re leading them ourselves. We invest in businesses with real traction, solid economics, and the ability to scale — whether we’re behind the wheel or backing a founder who is.

We’re selective, not spray-and-pray. We’ll wait for the right deal over rushing into the wrong one.

Sector Focus

We invest where brand, culture, and operations intersect — and where we can add real value.

Core Verticals We Love:

  • Consumer Brands
    Cult-driven, community-first brands with a loyal following and room to expand
    (e.g. apparel, personal care, beauty, youth wellness, subculture-aligned products)

  • Multi-Unit & Franchise-Style Models
    Operationally sound businesses with replicable formats, outside of F&B
    (e.g. boutique fitness, specialty wellness, experiential retail, service-based models)

  • Youth Culture & Lifestyle
    Businesses that speak directly to next-gen consumers, online and IRL
    (e.g. creator economy infrastructure, digital-native vertical brands, gaming culture, event/IP platforms)

  • Experiential & Scalable Real-World Concepts
    Spaces or platforms that can scale physically, but are more than just “real estate”
    (e.g. branded studio formats, modular activations, hybrid retail/creative spaces)

Ideal Founder Profile

At Grizzly Bear Capital, we’re not just backing founders — we’re also building ourselves. In sectors where we see long-term opportunity, we’re willing to lead from the front: doing the work, testing models, and stepping into operational roles where it makes sense.

That said, we’re always open to backing exceptional founders where there’s strong strategic and cultural alignment. Whether we’re co-building or supporting an existing team, we bring a hands-on, execution-first approach — not just capital.

We partner with founders who:

  • Have a bias for action and a clear view on execution

  • Are deeply connected to their brand, audience, or category

  • Want a partner in the trenches — not a boardroom cheerleader

  • Value strategic capital, not just money

Our goal is to create value through shared ambition and aligned action — whether we're building from the ground up or backing those already in motion.